For the launch of PASH, the skincare brand co-founded by reality TV star, influencer, and podcaster Harry Jowsey, our team was entrusted with building the brand from the ground up. Inspired by Harry’s personal journey with skin cancer and his mission to promote sun safety, PASH balances purposeful messaging with his signature cheeky humor. The name itself — a playful nod to Australian slang for “kiss” — perfectly captures the brand’s fun, flirty, and protective essence.