DEWY
Dewy is a playful, purpose-driven skincare brand created for children with sensitive skin and eczema. Designed to make bath time feel safe, soothing, and fun, Dewy combines gentle, effective formulations with vibrant design to delight both kids and caregivers.
Our studio led the full brand development process, building every element from strategic foundations to packaging and activation concepts. Dewy transforms routine care into a sensory experience, blending protection and play into one thoughtful system. The result is a joyful brand world that feels nurturing, imaginative, and built to grow.
Services Provided
Brand Strategy and Naming
Created the name Dewy to reflect softness, hydration, and care. The name is simple and memorable, resonating with both kids and adults.
Visual Identity Design
Developed a cheerful visual system including logo, typography, color palette, and graphic elements. The identity feels warm, playful, and instantly recognizable.
Packaging Design and Rendering
Designed a full product line with tactile, kid-friendly forms and bright packaging. Delivered high quality 3D renders to support pre-launch marketing and production planning.
Brand Messaging and Product Storytelling
Wrote clear, friendly messaging that educates parents while keeping the tone fun and accessible. Defined benefit language and storytelling structure across packaging and digital platforms.
AI Generated Photography and Art Direction
Directed AI-generated visuals to explore casting, environments, and mood. The imagery captures Dewy’s spirit of joy, safety, and inclusivity.
Retail and Public Activation Concepts
Conceptualized interactive displays and pop-up activations designed to bring Dewy into the real world. Experiences were built to engage children while introducing parents to the brand’s mission and values.