Our studio developed a multi-sensory brand experience concept for Hugo Boss, imagined as an immersive café installation within Showfield’s. Inspired by the energy and elegance of Rome, the project redefined the idea of retail hospitality by blending storytelling, product, and atmosphere into a single cohesive space.

Drawing from the stunning natural phenomenon of starling swarms over Rome, the concept featured large-scale LED visuals that surrounded guests in motion and light. The visuals brought a sense of fluidity and sophistication to the environment, aligning with the Boss brand while grounding the space in a culturally rich narrative.

The café was designed to feel minimal, elegant, and cinematic. Guests would enjoy brand-inspired drinks while moving through an environment that felt both calm and dynamic. A market-style retail zone extended the experience, allowing for seamless interaction with Hugo Boss products while staying fully immersed in the space.

Although this project was not produced, the concept presentation showcases our ability to create immersive brand experiences that merge physical design, emotional storytelling, and commercial strategy.