PASH
For the launch of PASH, the skincare brand co-founded by reality personality and podcast host Harry Jowsey, we were brought on to build the brand from the ground up. Inspired by Harry’s personal experience with skin cancer, the brand was created to promote sun safety through a voice that is both cheeky and sincere.
The name, drawn from Australian slang for “kiss,” captures the tone of the brand: protective, playful, and full of charm. Our team translated that energy into every element, including brand identity, packaging, and campaign creative.
PASH launched with a face and body lotion designed for sensitive skin. The product marks the beginning of a broader mission to make sun care feel accessible, inclusive, and fun.
We are proud to have shaped a brand that feels like a kiss from the sun and a daily reminder to protect what matters most.
Services Provided
Naming and Identity
Created a name and visual system that feels bold, youthful, and approachable while standing apart in the crowded suncare category.
Packaging Design
Designed packaging that feels bright and engaging both online and on shelf. The visual language reflects the brand’s sunny personality while prioritizing functionality and ease of use.
Photo Production
Managed all aspects of photography, from concept to final delivery. Imagery was crafted to capture the brand’s vibrant spirit while supporting its educational mission around sun safety.
Casting and Styling
Curated a cast and styling direction that reflects an inclusive, active, sun-loving lifestyle. The look is expressive, and grounded in real-world relatability.
Retouching and Final Artwork
Handled all post-production to deliver high-impact visuals optimized for digital campaigns and e-commerce platforms.
Website and UX Design
Developed a digital experience that aligns with PASH’s playful tone and purpose. The site was designed to feel intuitive, informative, and shoppable, helping make skin protection an everyday habit.