PASH
PASH – Brand Identity, Packaging, Photo Production & Digital Experience
CLient: HARRY JOWSEY
For the launch of PASH, the skincare brand co-founded by reality TV star, influencer, and podcaster Harry Jowsey, our team was entrusted with building the brand from the ground up. Inspired by Harry’s personal journey with skin cancer and his mission to promote sun safety, PASH balances purposeful messaging with his signature cheeky humor. The name itself — a playful nod to Australian slang for “kiss” — perfectly captures the brand’s fun, flirty, and protective essence.
PASH’s debut product — an face and body lotion for sensitive skin — marks the beginning of a larger movement to make sun care second nature, while keeping things lighthearted and irresistibly fun. We’re proud to have brought Harry’s vision to life with a brand that feels like a kiss from the sun — and a reminder to protect what matters most.
Scope of Work:
Naming and Identity Creation: Crafting a brand name and visual language that feels youthful, bold, and approachable, while standing out in the suncare category.
Packaging Design: Designing packaging that pops on shelf and online, with bright, playful visuals and functional design that reflect the brand’s sunny, carefree energy while prioritizing usability and impact.
Photo Production: Leading all aspects of photography, from concept development to final delivery, ensuring visuals that capture both the energetic and educational spirit of the brand.
Casting & Styling: Curating a diverse, dynamic cast and styling that reflects an active, sun-loving lifestyle, with an inclusive, gender-neutral appeal.
Retouching & Final Artwork: Providing premium post-production services to deliver polished, high-impact campaign imagery across digital and e-commerce channels.
Website & User Experience Design: Designing a seamless, engaging e-commerce experience that brings PASH’s playful brand ethos to life while making education around sun care accessible and shoppable.